About Sebastian Pertosi

Hi, I’m Sebastian.

I have a deep understanding of taking advantage of opportunities to increase revenue for businesses through their website. I am intrigued about how search engines work, I love spreadsheets and digging into data to find trends and solutions to business problems.

I grew up in Neutral Bay (Sydney), and have lived in Europe for over 5 years, spending most of my time in both Kitzbuhel and Vienna (Austria). I am passionate about travelling and expanding my understanding of the world, but Sydney will always be my home.

I currently live on the Northern Beaches of Sydney with my partner, Sarah, and our small black poodle.

Strategic Website Experience

Having held both agency and in-house positions as Hewad of Marketing, Head of SEO, website management, and product management. I have optimised the websites of sole traders and small businesses with a local audience, large ecommerce websites with a global audience, websites with hundreds of thousands of pages, and grown revenue to hundreds of millions of dollars.

I have successfully overseen full website builds and migrations with multi-million dollar budgets.

When working on websites, I aim to drive incremental revenue, reduce maintenance costs, and increase editorial efficiency.

My focus is now on helping companies to scale their online efforts by providing a website that is a platform for growth in their business.

Skills

Scalable Websites
- Choosing/optimising the right platform for the job
- Marketing website audits
- Manual + automated landing page creation
- Providing solutions structured for scale and easy reporting
Team leadership
- Contributing to team culture, recruitment and day to day operations
- Building website teams and squads (technical, content)
- Outsourcing projects
- Reporting to key stakeholders
- Successfully working closely with marketing and technology teams
Website performance analysis
- Pagespeed optimisation
- Automated monitoring and reporting
Website migrations
- Server setup + testing
- Website set-up and migrations
Programming skills
- HTML
- CSS
- PHP
- Javascript

Education

Diploma – Marketing	Northern Sydney Institute of TAFE Northern Beaches College
Certificate IV – Marketing	Northern Sydney Institute of TAFE Northern Beaches College
Certificate IV – Business Sales	Northern Sydney Institute of TAFE Northern Beaches College
Certificate IV – Advertising	Northern Sydney Institute of TAFE Northern Beaches College
Certificate IV – Tourism, Tour Guiding	Western Sydney Institute of TAFE, Sydney